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WhatsApp cost calculator

Estimate what your WhatsApp Business conversations cost per month, by market and category.

MarketMarketingPromotions, new listings, re-engagement.UtilityViewing reminders, statements, payment confirmations.AuthenticationOne-time codes for sign-in.Authentication (international)An authentication template delivered across a border. Meta reclassifies it at delivery and prices it above marketing in some markets.ServiceConversations the customer started.

CurrencyUnits per USD

Estimated monthly cost

AED 998.97

About AED 11,987.69 a year

Meta's own charge: AED 998.97. Darbase adds nothing to it.

Marketing	2,000 × 0.0576	AED 422.78
Utility	4,000 × 0.0157	AED 230.48
Authentication	0 × 0.0157	AED 0.00
Authentication (international)	0 × 0.0510	AED 0.00
Service	6,000 × 0.0157	AED 345.71

Rates last checked 2026-10-21. Source: Meta.

Converted at the rate above, which you can edit. Not an authoritative figure.

Message cost is the small number. The one that matters is what a hot lead costs you, which is what Darbase reports on.

See how Darbase handles this at scale →